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Pricing & Positioning

Pricing & Positioning

Now’s the Time to Revisit Your Pricing

This post will guide you through 10 innovative pricing plays you should consider along with high-profile examples of companies who are testing them.

by Kyle Poyar

Pricing & Positioning

Early Survey Results Show the Most Common Pricing Responses to COVID-19

About half of respondents, evenly distributed across size or industry, are offering temporary relief on payment terms.

by Steven Forth

Pricing & Positioning

Cost of Goods Sold (COGS) for Software-as-a-Service (SaaS) Business

When we at OpenView consider a company for venture funding, the Gross Margin is an important indicator of how profitable and…

by Konstantin Valchev

Pricing & Positioning

Pricing in a Time of Uncertainty

Steven Forth, CEO of Ibbaka, shares wisdom on managing pricing through the COVID-19 pandemic.

by Steven Forth

Pricing & Positioning

SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers

Editor’s Note: This article was first published on August 23, 2016.  Segment CEO and Co-founder Peter Reinhardt was recently reflecting…

by Kyle Poyar

Pricing & Positioning

How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing

What's the secret to unlocking the magic that is net negative churn? Working with a value metric allows you to build your pricing model in a way that encourages growth.

by Ilia Markov

Pricing & Positioning

Your Customer is Changing Their Buying Process. Your Pricing Process Needs to Change.

The way customers buy software has changed, so your pricing needs to change as well. Learn the key changes you should be taking into consideration during your pricing overhaul.

by Steven Forth

Pricing & Positioning

5 Pricing Resolutions for 2019

The new year is coming, and it is time for New Year’s Resolutions. Mine are to read more slowly, to…

by Steven Forth

Pricing & Positioning

The Unspoken Impact of Pricing Changes

It’s no secret that SaaS companies like to beat their chest about their performance. Everything from growth rates to conversion…

by Kyle Poyar

Pricing & Positioning

Here’s a Radical Idea: Raise Your Prices

From the early days of computing, there has been a subset of users who think that software should be free.…

by Scott Maxwell

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