Pricing & Positioning
Pricing & Positioning
Now’s the Time to Revisit Your Pricing
This post will guide you through 10 innovative pricing plays you should consider along with high-profile examples of companies who are testing them.
by Kyle Poyar
Pricing & Positioning
Early Survey Results Show the Most Common Pricing Responses to COVID-19
About half of respondents, evenly distributed across size or industry, are offering temporary relief on payment terms.
by Steven Forth Pricing & Positioning
Cost of Goods Sold (COGS) for Software-as-a-Service (SaaS) Business
When we at OpenView consider a company for venture funding, the Gross Margin is an important indicator of how profitable and…
by Konstantin Valchev Pricing & Positioning
Pricing in a Time of Uncertainty
Steven Forth, CEO of Ibbaka, shares wisdom on managing pricing through the COVID-19 pandemic.
by Steven Forth Pricing & Positioning
SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers
Editor’s Note: This article was first published on August 23, 2016. Segment CEO and Co-founder Peter Reinhardt was recently reflecting…
by Kyle Poyar Pricing & Positioning
How To Achieve Net Negative Churn By Using Value Metrics In Your Pricing
What's the secret to unlocking the magic that is net negative churn? Working with a value metric allows you to build your pricing model in a way that encourages growth.
by Ilia Markov Pricing & Positioning
Your Customer is Changing Their Buying Process. Your Pricing Process Needs to Change.
The way customers buy software has changed, so your pricing needs to change as well. Learn the key changes you should be taking into consideration during your pricing overhaul.
by Steven Forth Pricing & Positioning
5 Pricing Resolutions for 2019
The new year is coming, and it is time for New Year’s Resolutions. Mine are to read more slowly, to…
by Steven Forth Pricing & Positioning
The Unspoken Impact of Pricing Changes
It’s no secret that SaaS companies like to beat their chest about their performance. Everything from growth rates to conversion…
by Kyle Poyar