Pricing & Positioning
Pricing & Positioning
How to Effectively Test Your Pricing
Testing alternatives has become a standard practice in marketing. About ten years ago I was at a seminar led by…
by Steven Forth Pricing & Positioning
How to Actually Implement a Pricing Change
SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing…
by Kyle Poyar Pricing & Positioning
Lessons from HubSpot: How to Overhaul Pricing in 3 Steps
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode…
by OpenView Pricing & Positioning
SaaS Pricing: Strategies, Frameworks & Lessons Learned
Setting the initial price for your product may be the decision that has the single biggest impact on your bottom…
by Chad Pytel Pricing & Positioning
The Startup Playbook: Nailing Pricing Strategy
Editor’s Note: The following is an excerpt from The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans available on Amazon…
by Rajat Bhargava Pricing & Positioning
The Argument Against Traditional Software Bundling
In the early days of the software revolution, well before Salesforce was even an idea, Microsoft brought the ultimate bundle…
by Kyle Poyar Pricing & Positioning
Solving the Startup Pricing Dilemma: Why Too Many Companies Sell Themselves Short
Editor’s Note: This article first appeared on Inc. here. An upscale Italian eatery recently tried an experiment. It offered its buffet…
by Scott Maxwell