Pricing & Positioning

SaaS companies have finally woken up to the importance of pricing. Nearly two-in-three SaaS businesses we surveyed changed their pricing...

Editor's Note: The following article is based on a recent episode of OpenView's BUILD podcast. You can listen to the full episode...

Setting the initial price for your product may be the decision that has the single biggest impact on your bottom...

In the early days of the software revolution, well before Salesforce was even an idea, Microsoft brought the ultimate bundle...

Editor's Note: This article first appeared on Inc. here. An upscale Italian eatery recently tried an experiment. It offered its buffet...

Editor's Note: The following is the Foreword of OpenView's eBook Mastering SaaS Pricing: How to Price Your Product from the Seed...