Pricing & Positioning

Pricing is a game - one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re...

To be free, or not to be free. That is the question.  I have a love/dislike (hate felt too strong)...

Most of us want to feel that we are both being treated fairly and treating others in kind. And sure,...

Infographic by Rachel Worthman. Over the past several months, OpenView has surveyed more than 1,000 SaaS leaders to better understand...

Only a few years ago, you were the company everyone talked about. You created a groundbreaking software category, attracted huge...

Pricing is an historically data-centric discipline. And pricing consultants spend a lot of time crunching numbers and building models like...

The hottest SaaS businesses now put their pricing online, according to a recent OpenView study. In fact, SaaS 2.0 companies...

Editor’s Note: This is part two of a two part article on how to price apps for Slack and other...