Product Led Growth
Airtable’s VP of Customer Engagement explains how the organization embraces change in an intentional and measured way that balances their technological innovation with a very human-driven approach to growth.
Learn how the founders of Auth0 took on complex identity challenges with a developer approach (including the three design principles that are encoded into their DNA).
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
Ashik Ahmed, Co-founder of Deputy, explains how they realized they could combine automation and people not only in their product, but also in how they sell the product.
Zapier has come a long way since its founding in 2011. Learn how some of their earliest decisions as founders still hold up, even after years of growth and evolution.
Midori has had much success building off of Atlassian’s Marketplace. Learn how they took Atlassian’s product led growth model and built a powerful ecosystem.
Welcome to OpenView’s Product Led Growth Maturity Grader. The overall goal of this tool is to give you a quick idea of how far along your organization is on the PLG maturity spectrum. As you answer questions, we’ll adjust your Maturity Score and give you advice on how to improve in real-time.
What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer.
How far along are companies really in adopting product led growth? To find out, we surveyed 500+ SaaS leaders about how they leverage (or don’t leverage) product led growth to scale their business.
Our BUILD book features in-depth articles about scaling your product led growth organization.