Product Led Growth
5 Examples of SaaS Products With Viral Loops

We’re taking a close look at Zoom, Slack, Mailchimp and more.

by Victor Eduoh
Product Led Growth
An Inside Look at Snyk's Product Led Growth Strategy

Francesca Krihely, Senior Director, Developer Experience and Growth at Snyk, told us about how her company uses a freemium model to find new points of entry into enterprise organizations.

by Jamie Wallace
Finance & Operations
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5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product
The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.

by Blake Bartlett
Product Led Growth
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'Measure Everything'—Pendo's Todd Olson on Becoming a Product-Led Organization

Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.

by Jamie Wallace
Product
Product-Led Companies: Why and How They Work

Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.

by Hiten Shah
Product Led Growth
Understanding Activation and Product Qualified Leads—and Why They’re Not the Same Thing

Savvy companies are turning their attention to in-product behaviors to measure key PLG metrics like activation and product qualified leads.

by Kristin Hillery
Product Led Growth
Talking Growth Frameworks with HubSpot’s Chris Miller

Chris takes us through the Three Ds of Growth and Learn/Collect/Apply segmentation.

by Kristin Hillery