Product-Led Growth
Thanks to the rise of product-led growth, it’s more urgent than ever to revisit freemium.
Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.
We monitor these closely within our portfolio at OpenView.
Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.
Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful buyer.
We’ve assembled this guide to provide a single center of truth for the most informative and innovative PLG resources.
Hint: You have to look beyond the website or pricing page.
Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.