Product-Led Growth

Product-Led Growth
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Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product
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3 Things We Learned from Season 10 of the OV BUILD Podcast

Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.

by Alexa Horwitz, Meg Johnson
Product-Led Growth
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HubSpot's CCO on Go-to-Market Success, Redefining Growth, and Doing the Right Thing

Yamini Rangan shared her wisdom with us on a recent episode of OV BUILD.

by Jamie Wallace
Finance & Operations
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5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product-Led Growth
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'Measure Everything'—Pendo's Todd Olson on Becoming a Product-Led Organization

Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.

by Jamie Wallace
Product-Led Growth
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Atlassian’s Secret to Creating Compounding Customer Value

Jay Simons shares the story behind Atlassian’s truly epic revenue engine and how they use pricing as a competitive advantage.

by Meg Johnson
Product
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How to Start Product Led Growth with Wes Bush and Blake Bartlett
Did you know that product led growth is a lot like bowling? 🎳 Not only that, but it may be...
by Meg Johnson
Product
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How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion
So you've changed your MQL (marketing qualified lead) to a PQL (product qualified lead). That's all you need to do...
by Meg Johnson
Product-Led Growth
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10 Things We Learned From Season 8 of the BUILD Podcast

We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on GTM and product strategy, organizational design, optimizing productivity and so much more.

by Ariel Winton