Product
Product
The 11 Best Books for Product Managers
Being a great product manager is hard. Whether you’re working on an early product at a young startup or you’re…
by Spencer Lanoue
Product
The Art and Science of Tiered Pricing: Strategies to Optimize for Buyer Persona
Most B2B SaaS companies use some form of tiered pricing model. Three-tiered models are most common, but there are many…
by Steven Forth Product
How to Write Successful Technology RFPs
Hint: Don’t. Read this instead, and then go demand a promotion for launching a killer app while saving your company…
by Jay Melone Product
How Top B2B Companies Use Customer Insights to Succeed Step 2: Conversion
Getting people to visit your digital offerings is hugely important, but it’s not necessarily the key to increasing revenue. To…
by Ayaz Nanji Product
5 Key Criteria to Consider When Designing Your App
Laughing at someone’s expense is one of life’s greatest pleasures. Unfortunately, wisdom, age and experience is making that harder and…
by Jay Melone Product
How Top B2B Companies Use Customer Insights to Succeed Step 1: Audience Building
Okay, we all know abstractly that understanding customer behavior is important for B2B companies, but what about the nitty-gritty details?…
by Ayaz Nanji Product
Here’s Why You Need to Conduct Customer Research Before Building Your Product
Let’s be honest. Researching your customers before building your product can be kind of a downer. Not for any good…
by Jay Melone Product
Why You Shouldn’t Hire a UI / UX Designer
UX Designer and UI Designer are two vastly different roles and a single person should not be hired to be…
by Craig Morrision Product
Creating Great First Experiences with B2B Software Products
I still recall the first experience I had using a mobile banking application several years ago. After opening the app…
by Mark Burrell