Product
Product
The Future of B2B SaaS: Enterprise Mobility
After taking over our personal lives, mobile products have now made their way into the workplace and mark the future of B2B SaaS. Find out what’s driving that momentum and what challenges lie ahead.
by OpenView
Product
How Much Are B2B SaaS Companies Investing in Mobile?
As B2B SaaS companies shift their strategies to chase after increasingly mobile enterprises new data sheds light on their mobile spending, development, and growth.
by OpenView Product
B2B SaaS Companies Are Going Mobile (And They Need New Metrics)
Our latest report provides key data and insights into SaaS mobile spending, development, and growth.
by OpenViewProduct
B2B Pricing Black Magic: Appealing to Economic AND Emotional Needs
Value management and pricing strategy consultant Steven Forth explains how to achieve a potent, irresistible B2B pricing formula by aligning economic and emotional value along the technology adoption lifecycle.
by Steven Forth Product
4 Steps for SaaS Global Expansion
Marketing consultant Teresa Becker breaks down the big decision of going global, explaining the top things SaaS executives need to consider and how they can start planning now.
by Teresa Becker Product
The Secret to Boosting Your Software Pricing Power
Value management and pricing strategy consultant Steven Forth explores the surprisingly powerful role emotion plays in setting the right price for your software.
by Steven Forth Product
How a Habit-Forming Product Became Valued at $1.2 Billion in 7 Months
Building a habit-forming product doesn’t happen by accident. Discover exactly how Slack created something users can’t live without.
by jminton Product
Better Project Management: Discovering What Can Go Wrong So You Can Get it Right
If there’s one certainty in software product development, it’s that projects will almost certainly take longer — and involve more roadblocks — than you plan for. Hut 8 Labs co-founder Dan Milstein explains why product owners must be able to translate the business case of each project and uncover unknown challenges before they become disasters.
by Dan Milstein Product
You Can’t Price Software Without Focus
Picking a number is actually the last step in a successful pricing process. Value management and pricing strategy consultant Steven Forth breaks down what you need to do first.
by Steven Forth