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Remembering Your Duty to Abide by Green Computing Practices

As energy consumption by expansive and power-intensive data centers grows, so too do the responsibilities of companies to implement green computing architecture and practices.…

by Contributing Author

Product

Analyzing Co-Creation and Engagement in Design

Innovative design often boils down to creativity. If you’re interested in creating another cookie-cutter design, innovation will not be necessary. But when…

by Contributing Author

Product

What’s the Difference Between SaaS and SaaS 2.0?

SaaS 2.0 aims to fill the gaps left by its predecessor by concentrating on the business side of software. Whereas SaaS put…

by Contributing Author

Product

3 Ways to Conduct the Best Product Demo

Conducting the best possible product demo isn’t always easy—and Gopal Shenoy learned the hard way. But—as with many instances of…

by Brennon Slattery

Product

Expect Error, Not Success in Project Management

There are two kinds of product management, writes Eric Krock on his Agile Product and Product Management blog. The Dysfunctional…

by Brennon Slattery

Product

Effective Product Videos

A couple weeks ago I threw my hands up in despair over the number of companies out there whose websites,…

by Er-Si An

Product

Want to Be Better at Sales? Understand Your Own Buying Behavior

I’ve been involved in sales for most of my life. And whether it’s been leading sales teams for highly successful…

by Brian Zimmerman

Product

MIT Delivers the Perfect Pitch

A lot can be learned from the minds at MIT. Recently, April Dunford had a chance to chat with the…

by Brennon Slattery

Product

Product Management: Does Size Matter?

According to Gopal Shenoy, product managers shouldn’t concern themselves with how many licenses (“size”) a company has, but rather the…

by Brennon Slattery

Product

Back to Basics: Refocusing on Product Marketing

Everybody’s gabbing about social media—but what about the Product? Despite all the hype surrounding social media and apps, many corporations…

by Brennon Slattery

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