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Product

Product

Customer Needs: When not to Care

A product manager’s job is to obsess over what their customers need and want. There is discretion involved, however, as not every…

by Contributing Author

Product

Product Positioning: Can You Describe Yours in Two Words?

If given enough time or space on a page, most companies can describe what they do. In some cases, that…

by Tien-Anh Nguyen

Product

Great Customer Service Builds your Revenue and Brand: My Amazon Experience

Customer Service is a function that does not get enough attention from early expansion stage company managers. They tend to…

by Scott Maxwell

Product

How to be Successful in the “Suicide Cell”

Most product managers at expansion stage software companies are aware of the Ansoff Matrix (also known as the Product-Market Growth…

by Faria Rahman

Product

Resuscitate Deals that are in Limbo

One of the most common pains shared by sales representatives is the struggle to move forward stuck deals. Initially, these…

by Contributing Author

Product

Assessing a Standout Product Manager’s Abilities

Contrary and illogical, a product manager’s ability to handle a product is less important than a number of other factors…

by Contributing Author

Product

Design with the Future Web in Mind

Unless user tendencies and technology take a rapid, unforeseen turn, the future will likely develop much the same way it has in recent…

by Contributing Author

Product

The Competencies of a Scrum Master

          Boris Gloger was so excited about his forthcoming book on Scrum and leadership that he…

by Brennon Slattery

Product

The Products of the Future are Designed by Users

The user experience is a crucial part of product design—but how much should companies research user opinions? And how much…

by Brennon Slattery

Product

Prototyping: The Heart of Customer Development

Successful products solve real needs. When it comes to product design, John Long says… “No matter how good your idea…

by Brennon Slattery

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