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Product

Fueling Product Development through Conjoint Analysis

No one factor should weigh more heavily on the decisions of a product strategist than the buyer’s demands. When it…

by Contributing Author

Product

If You’re Not Agile, You Should Be

In the software industry, Agile product development has become second nature. Since being officially defined in the Manifesto for Agile…

by Firas Raouf

Product

Labcast: Exploring Location Based Services with Mike Schneider

What the heck is a LBS and why is Foursquare all over the news?  Allen & Gerritsen’s Mike Schneider gives an…

by Corey O'Loughlin

Product

Why Your CEO Doesn’t Understand Employee Engagement

Your CEO may agree with you if you’ve brought the importance of employee engagement in front of him or her.…

by Contributing Author

Product

Product Diversity in the Selection Process

Decades ago, the idea of diversity in food products was unheard of. It was never a matter of having variables.…

by Contributing Author

Product

6 Ways to Reinvent Your Product Strategy

At the expansion stage, companies are often full of rightful excitement as they continue to grow and build momentum. But…

by Tien-Anh Nguyen

Product

Project Management is Like a Large Puzzle

Project management is akin to putting together a large, complex puzzle. You know what the finished result will look like.…

by Contributing Author

Product

Disrupt Your Product for Success

The product you developed, built, and launched into the marketplace … is not yours anymore. Over the years, “connected device…

by Brennon Slattery

Product

Google failed acquisitions – a product management perspective

Poor product strategy might be a cause of failed acquisition As a result of Google’s much publicized failed acquisition of…

by Tien-Anh Nguyen

Product

Agile Versus Waterfall Development Redux

Agile development has essentially redefined the way products are produced. The development method that it replaced, the waterfall method, had…

by Contributing Author

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