Product
Product
How to Get Prospects to Become Devoted Users
Software companies today live in a try-before-you-buy universe. Customers very rarely invest in expensive technology on impulse and it’s become…
by Tien-Anh NguyenProduct
Interview with Ken Schwaber, Part 1
As leading minds in the world of Scrum go, few have the clout that Ken Schwaber has. His resume is…
by Contributing AuthorProduct
Comparing and Contrasting Product Managers and Project Managers
If you’re looking for a surefire way to become a poor product manager, you should consider this term to be…
by Contributing AuthorProduct
Startups: Refine Your Product Strategy until it Gleams
Products are held to a certain set of expectations when first entering the marketplace. They’re expected to be useful, desirable…
by Contributing AuthorProduct
Critical Questions to Avoid when Conducting User Research
When conducting user research, never overlook the landscape that’s being created. Users aren’t in the comfort of their own home…
by Contributing AuthorProduct
What Apple’s Latest Launch can Teach You
Apple has no qualms about delivering groundbreaking launches. Recently, they announced some additions that would be coming to their product…
by Contributing AuthorProduct
Lessons Learned from an Apple Launch Event
Apple’s launches have a lot of valuable insights to impart onto observant companies. But you must be willing to take…
by Contributing AuthorProduct
Web Design Tips for Lightweight Startups
An approach to web design as a startup should be focused into six core areas. What are these subgroups? They…
by Contributing AuthorProduct
Pinpointing Product Management’s Habitat within a Company
Much debate has centered on where product management should reside within a company. Who should be held responsible and…
by Contributing Author