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Big Picture Lessons in Product Design

An Eastman Kodak lesson on customer experience. More than 100 years ago, George Eastman released the first Kodak camera that…

by vickilynn

Product

Labcast: Intro to Whole Product Development

Join Scott Maxwell as he takes a deep dive into the world of Whole Product Development.

by Corey O'Loughlin

Product

Improve Trial Conversion Rate: Getting your Prospects to Become Devoted Users

Product and Development Tips: Optimize your product trial process Today, it is almost the norm for any potential user to…

by Tien-Anh Nguyen

Product

8 Guidelines for Usability Testing

Got a major project? Expect to do some usability testing. Therein, you’ll be tasked with getting the most out of…

by Contributing Author

Product

Solving Problems Related to Usability Testing

Usability testing conjures up a lot of different ideas. Unfortunately, many of them are undesirable. A long testing process, high…

by Contributing Author

Product

Designing through Introspection

Who knows your company better than you do? Since you’re the master of your domain, it’s important to harness this…

by Contributing Author

Product

10 Tips for Choosing an Offshore Software Developer

How do you choose an offshore developer? In this article I’ll shine a spotlight on outsourced vendors and what questions…

by Igor Altman

Product

Avoid Agile Scope Creep

Adhere to Fixed Scope for all Iterations. One of the biggest challenges and benefits of Agile project management is the…

by vickilynn

Product

Bing Wins Big With Brand Connection

How Emotional Marketing Worked for Bing. Bing launched in June of 2009. Its product launch was a huge success, largely…

by vickilynn

Product

Balance Start-up Excitement with Facts

Two Key Principles for Start-up Synthesis Every start-up needs a visionary. This person dares to dream up ways that their…

by vickilynn

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