Sales
Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.
Stripe’s former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.
A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.
A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.
In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.
It can be difficult to marry sales with a product led growth approach. Find out how Wistia’s CEO found the right balance to have the most impact.