Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.
Stripe’s former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.
A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.
A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.
In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.