Sales
Sales
Building Sales Teams From The Ground Up In PLG Environments
I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through…
by John Eitel Sales
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t…
by Casey Renner Sales
Why Are Salespeople So Afraid of Change?
Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.
by Joe Caprio Sales
How Stripe Built a Sales Organization to Successfully Sell to Developers
Stripe's former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.
by James Allgrove Sales
Blending Enterprise and PLG Sales: Lessons from Atlassian
A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it's helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.
by Chris De Vylder Sales
Your Product Sells Itself. Now Hire Sales.
A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.
by Kyle Poyar Sales
Selling in a Product Led Growth Company: It’s Not About You
In a product led growth business, sales' mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.
by Leandra Fishman Sales
Capitalize on Product Led Growth by Building a Growth Engine
You’ve built a product that end users love and achieved product led growth – what’s next? With engineering, support and success…
by Haley Katsman Sales
Embracing Sales in a Product-Led Company
It can be difficult to marry sales with a product led growth approach. Find out how Wistia's CEO found the right balance to have the most impact.
by Chris Savage