Sales

Sales Enablement
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Product-Led Growth
Why Are Salespeople So Afraid of Change?

Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.

by Joe Caprio
Sales
How Stripe Built a Sales Organization to Successfully Sell to Developers

Stripe’s former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.

by James Allgrove
Sales
Blending Enterprise and PLG Sales: Lessons from Atlassian

A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it’s helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.

by Chris De Vylder
Sales
Your Product Sells Itself. Now Hire Sales.

A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.

by Kyle Poyar
Sales
Selling in a Product Led Growth Company: It’s Not About You

In a product led growth business, sales’ mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.

by Leandra Fishman
Sales
Capitalize on Product Led Growth by Building a Growth Engine
You’ve built a product that end users love and achieved product led growth  – what’s next? With engineering, support and success...
by Haley Katsman
Sales
Embracing Sales in a Product-Led Company

It can be difficult to marry sales with a product led growth approach. Find out how Wistia’s CEO found the right balance to have the most impact.

by Chris Savage
Sales
Hiring for sales in a product led world
Editor's Note: This article first appeared on the Intercom blog here. Founders make natural salespeople. So much of what they do,...
by Laurabeth Harvey