Skip to content
OpenView
  • About
  • Companies
  • People
  • Blog
  • Books & Reports
  • Product-led Growth
  • Sales
  • Marketing
  • Pricing & Positioning

Sales

Sales

Building Sales Teams From The Ground Up In PLG Environments

I’ve spent over two decades in sales, starting in the nascent enterprise SaaS world at an early-stage startup going through…

by John Eitel

Sales

The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch

When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t…

by Casey Renner

Sales

Why Are Salespeople So Afraid of Change?

Sales reps are going to miss product-led growth just like they missed account-based marketing. And their paychecks are going to suffer.

by Joe Caprio

Sales

How Stripe Built a Sales Organization to Successfully Sell to Developers

Stripe's former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.

by James Allgrove

Sales

Blending Enterprise and PLG Sales: Lessons from Atlassian

A self-serve model compared to a more traditional enterprise sales models seem diametrically opposed, but it's helped Atlassian redefine how B2B software is sold to enterprise companies. Find out how.

by Chris De Vylder

Sales

Your Product Sells Itself. Now Hire Sales.

A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.

by Kyle Poyar

Sales

Selling in a Product Led Growth Company: It’s Not About You

In a product led growth business, sales' mission is not about making the sale but instead, delivering an effective customer experience. Learn how to stay focused on the customer through collaboration.

by Leandra Fishman

Sales

Capitalize on Product Led Growth by Building a Growth Engine

You’ve built a product that end users love and achieved product led growth  – what’s next? With engineering, support and success…

by Haley Katsman

Sales

Embracing Sales in a Product-Led Company

It can be difficult to marry sales with a product led growth approach. Find out how Wistia's CEO found the right balance to have the most impact.

by Chris Savage
product-led sales

Sales

Hiring for sales in a product led world

Editor’s Note: This article first appeared on the Intercom blog here. Founders make natural salespeople. So much of what they do,…

by Laurabeth Harvey

Most Popular Posts

  • The Ultimate Product-Led Growth Resources Guide
  • I Asked 50+ Developers How They Buy Software. Here’s What I Learned.
  • Stripe’s Jeanne DeWitt Grosser on Buffalo, Whales, and Scaling Sales
  • What CEOs Should Know About Recruiting Top Talent
  • Subscribe & Scale

    Sign up for our newsletter
    • By submitting your information, you agree to receive periodic emails from OpenView. Please review our privacy policy here.
    • This field is for validation purposes and should be left unchanged.

     Share This
     LinkedIn

    Share on Mastodon