Conquering Objections to Secure the Sale
January 1, 2011
Objections are a way of life for the average – and even the experienced – salesperson.
Overcoming them, however, takes high levels of competence, experience and skill. Those that possess such talents often recognize objections for what they are: roadblocks that can be easily passed through with some creative effort. Many times, thinking outside the box will give you the competitive advantage you need to close the sale. And learning how to possess such a tool will certainly enrich your sales process and contribute to employee development.
A lot of times, your message may generate adverse reactions. These will immediately limit the opportunities you have to make a sale. Don’t come off as if you’re trying to sell something overtly.
Conquering objections should be the ultimate goal for any salesperson. Watch the full video featuring Jill Konrath for more information on this topic.