Sales

Discussing a Number of Marketing Topics with an Expert

February 11, 2011

Inside sales is a complex space that requires a lot of technical knowhow in order to be effective.

There are a number of pioneers in this realm that have paved the way for others. Josiane Feigon is one such person and in this video she discuses a myriad of topics relating to inside sales. One topic that she brings up relates to having a content marketing strategy. She mentions the importance of contagious content that really promotes itself as part of such an approach.

She also mentions the idea of developing an evolved online marketing strategy that accounts for how customers think today.

Feigon repeatedly stresses the importance of having sharpened marketing skills. This relates to the technical aspects as well as the necessary refined instincts. For more on the subject of inside sales and marketing, watch the full video featuring Feigon.