Over my nearly thirty years as a software executive, I’ve gathered some very useful advice that has been instrumental to my growth and success over time. And, while it’s taken almost three decades to amass this knowledge, much of what I’ve learned can be boiled down into 10 key philosophies — all geared towards building and scaling a business.
<strong>George Roberts</strong> is a Venture Partner at OpenView. He enjoys partnering with companies and helping them achieve their goals through strategy, focus and operational execution. From 1990 to 2003, George spent 13 years at Oracle Corporation, most recently having served as Executive Vice President of North American Sales. While at Oracle, George was responsible for over $1 billion in revenue and more than 2,000 employees, reporting directly to the company’s CEO and Chairman, Larry Ellison.
CAC payback period is a fantastic metric to measure success. But despite your best efforts, you might still be getting CAC payback wrong. Here’s what to avoid.
