Sales

Keys to Selling to Marketers

Rod Favaron

June 19, 2013

Selling to marketers is a different ballgame from selling to IT professionals. CEO of Spredfast Rod Favaron explains how you can cater your pitch to this new audience.


Social marketing is a relatively new discipline, but Rod Favaron is no stranger to this young audience. This CEO of Spredfast understands that selling to marketers, who are often in their mid-twenties, requires a different approach than selling to IT professionals, who often have decades of buying experience.

What’s the key to this up-and-coming audience? Emphasize usability. Watch the video to learn more about maximizing your success selling to marketers.

More Videos Featuring Rod Favaron

[new_royalslider id=”43″]
 

President & CEO

<strong>Rod Favaron </strong>is President and CEO of <a href="http://www.spredfast.com/">Spredfast</a> (disclosure: Spredfast is an OpenView portfolio company). Prior to Spredfast, Rod guided Lombardi Software from an early start-up into a global leader in BPM solutions acquired by IBM in 2010. He serves on the board of <a href="https://www.bypassmobile.com/">Bypass Lane</a>, <a href="http://www.perceptionsoftware.com/">Perception Software</a>, the <a href="http://austintechnologycouncil.org/">Austin Technology Council </a>and is a mentor to many technology entrepreneurs.