Most CEOs Prize Growth, But Other Priorities Vary… What Do You Think?
There was an article in this Monday’s WSJ by Joe Light titled “Most CEOs Prize Growth, But Other Priorities Vary” that I thought I would share with you. The article references a survey of 704 Global CEOs across various industries by The Conference Board.
Since all of you are founders and or CEOs or members of the management teams of early or expansion stage software companies and I am a partner at OpenView, a venture capital company that invests growth capital in expansion stage software companies, I think I can comfortably state that we would all unanimously choose growth as our top priority.
Making sure you go through the process of thinking about and ranking these priorities with your management team as part of defining your strategy will help you align your resources, hire the right talent needed at this point in time and enhance your focus and execution. It will also help frame and guide your ongoing discussions about goals within your company during the year as you make hard decisions.
Revisiting this on at least an annual basis is something every CEO should do with their team since change is the only constant you face and adapting is one of the keys to success.
I am curious, once you get beyond growth, how would you rank these other priorities from the survey?
All the best!
B2B brand and product positioning will only continue to become more important with the rise of the End User Era.