Sales Culture: Benefiting the Company at Large

Creating a company culture that values individual contributions is important when it comes to meeting quarterly sales goals.

Rich Chiarello, president and CEO of Above the Line, says that there’s a hidden benefit of accountability in that everybody, from product developers to those in finance, will be invested in the sales figures. Company-wide accountability is how the most productive sales teams meet their lofty goals. It takes more than just a few salespeople to meet quotas; it takes a company-wide push, he explains.

Of course, when the entire team contributes, the entire team should be rewarded, he notes in this short video. By showing those outside of sales how their efforts are repaid, you can increase their dedication and interest in the company’s performance.

For more from Rich, watch the full video from OpenView Labs.