Seizing Moments of Power to Maximize Persuasion

Every day, windows that allow us to be persuasive are opened.

Most people can’t identify these moments, nor do they understand how to capitalize on them. But doing so is a matter of recognition and skillfulness. The first part is identification. Do you know how to respond when you or your company receives a compliment? There’s certainly a strategic step, here.

These factors may have never even entered the fold for your business growth strategies. But the best companies certainly have leaders that can be described as persuasive. They have pull. And their power within their industry allows them to ease the burden on their internal operational management. People want to do things for those in power. And this will likely always be true as it’s underpinned by fundamental human sociology and psychology.

With competition in nearly every established market being fierce as it is, creating a competitive advantage by utilizing persuasion is certainly a worthwhile investment for most businesses. For more on gaining power through persuasion, watch the video featuring Robert Cialdini.