Tracking Key Metrics for Content Marketing

A content marketing strategy without a measurement system to accompany it will not get you very far.

Understanding the metrics that translate your content efforts into quantifiable results is a must for marketers. The first step should be to get a tool that allows you to do this, free or paid. In this short video, content marketing expert and founder of the Content Marketing Institute Joe Pulizzi suggests Google Analytics as a starting point (although, there should be nothing keeping you from using it indefinitely).

Then, you need to figure out which metrics matter most to you. Some of the imperative measurements include tracking incoming traffic sources (social media, newsletter, etc.) and seeing which stories are getting the most attention (or least).

For more on metrics for your content, watch the full video from OpenView Labs.