Using Social Media to Build Credibility in an Influence Marketing Program

Amanda Maksymiw

March 23, 2010

In this post I will be writing about the benefits of social media to an influence marketing program. If you have visited my blog before, you know that I have written about influence marketing a great deal on this blog (here, here, and here). For the past few months I have been working on a project focused on marketing to influencers for one of OpenView Venture Partners’ expansion stage portfolio companies as a part of the sales and marketing support we offer to our companies.

Companies can utilize social media to benefit an influencer program by:

  • Positioning your brand as a thought leader by staying on the forefront of technology and communicating that dedication via popular social media channels
  • Discovering your target influencers
  • Addressing positive and negative feedback mentioned about your brand or products with timely and appropriate comments or answers
  • Providing key bloggers and editors with plenty of the content they are hungry for
  • Identifying trends or hot topics within your target influencer group
  • Testing new messages for campaigns or product launches

Content Marketing Director

<strong>Amanda Maksymiw</strong> worked at OpenView from 2008 until 2012, where she focused on developing marketing and PR strategies for both OpenView and its portfolio companies. Today she is the Content Marketing Director at <a href="https://www.fuze.com/">Fuze</a>.