Why Your Idea is Useless without Marketability

An idea can be worth a lot of money, but without being marketable, it’s worthless.

Understanding this concept can be critical to a company’s success. Being able to sell your idea is equally, if not more, important. A lot of times, you are your idea. If you don’t present yourself in a way that’ll make people want to listen, your idea’s potential may be hampered. Here are some ideas to help improve your idea-pitching capabilities:

Know your audience. There’s absolutely nothing to gain by ignoring the audience that is going to ultimately decide whether or not to accept your idea.

Don’t get too caught up in the words. It’s the way you deliver them that counts in the end. And stay away from using too many jargon words.

And as always, practice will make your pitches perfect. Watch the full video for more information on this topic.