Getting the Price Right
Pricing can make or break your perfect product. You have a new product and a price point that you
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Buyer Experience: Key to B2B Kingdom
Toss traditional selling strategies for innovative experience management. Social media, and digital marketing technology have changed the
Manage Conflict with Collaboration
Conflict, when handled correctly, can motivate employees. Conflict can be a great motivator and it is a part of
Conflict Can Be Good for Business
Managers must learn how to minimize the negative effects of conflict. Not all conflict is bad, in fact tension
Boss Behavior = Service Barometer
Are your actions fostering shoddy customer service? Your employees treat customers the way you treat them, according to a
Melding Social Media with PR
Use social media sites to enhance public relations. The lines between social media and public relations are becoming blurred,
Great Content from Outside Sources
Re-purpose externally created content to enhance your site. In order to supply your audience with a wealth of rich,
Get Started with Start-up Analytics
Six steps to start measuring the metrics that matter. Every start-up needs to define and measure key metrics to
Start-up Math: Cost-Per-Acquisition
Some business models require special acquisition-cost calculation methods. Andrew Chen has the math you need to make sense of
