Pricing can make or break your perfect product. You have a new product and a price point that you
MBA, Tuck School of Business
Franklin & Marshall College
BA, Psychology & Spanish
Instantly (acq. by SSI)
Instructure (NYSE: INST)
Spredfast (acq. by Vista)
UnboundID (acq. by Ping Identity)
ExactTarget (IPO, acq. by Salesforce.com)
Adam is passionate about application software with a specific focus on vertical SaaS.
At OpenView, Adam has invested in Instructure (NYSE:INST), UnboundID (sold to Ping Identity), Instantly (sold to SSI), Spredfast, VTS, Kareo, Monetate, Fieldaware and Signpost.
I’ve learned that great outcomes don’t happen without great people and flawless execution. Transparency and honesty are key to any successful partnership. At OpenView, we operate as a team. We invest as a team. We work out of one office. We have a singular focus. We help expansion stage companies grow into category defining companies.
Prior to joining OpenView, Adam was an investor at Battery Ventures where he led deals in ExactTarget (NYSE:ET, acquired by Salesforce.com for $2.5B) and J.Hilburn. Adam is a product of the first internet bubble where lofty valuations were purely driven by unique visitors. He’s thankful this is no longer the definition of success.
Toss traditional selling strategies for innovative experience management. Social media, and digital marketing technology have changed the
Conflict, when handled correctly, can motivate employees. Conflict can be a great motivator and it is a part of
Managers must learn how to minimize the negative effects of conflict. Not all conflict is bad, in fact tension
Are your actions fostering shoddy customer service? Your employees treat customers the way you treat them, according to a
Use social media sites to enhance public relations. The lines between social media and public relations are becoming blurred,
Re-purpose externally created content to enhance your site. In order to supply your audience with a wealth of rich,
Six steps to start measuring the metrics that matter. Every start-up needs to define and measure key metrics to