“Content marketing” was lauded as the buzzword for 2009. But as we dig deeper into 2010, it’s evident that the buzz hasn’t waned—content marketing still flicks off the tongues of executives everywhere.
Want a great way to capture attention and propel your content marketing strategy ? Add video to your site. Not only is video the most visually dynamic piece of a website, it’s also a powerful motivator.
The product launch for your expansion stage software company is coming up and you don’t have a huge budget. What do you do?
The concept behind influence marketing is simple: rather than gunning for the target persona head-on, aim higher. Discover who your end user listens to. Then modify your action plan to capture those attentions. By circumventing the door-to-door salesman approach, you may find that a little work goes a long way. Here’s a guide to get you started.