Marketing
Why You Should Sell to Users, Not Buyers: A Product Led Approach to Marketing
Editor's Note: This article is an excerpt of OpenView’s PLG Playbook. Download the eBook here. If you're deploying a product led...
by Ashley Murphy
Marketing
Getting Started with Lead Segmentation: A Framework to Get You Up & Running in One Day
Is your business scaling so quickly your team can’t handle lead volume? There are certainly worse problems to have, but...
by Ashley Murphy
Marketing
B2C Lessons for Software Marketers: It’s All About Keeping the Customer Front and Center
The consumerization of tech has transformed more than just how people buy and interact with technology. It’s caused many B2C...
by Ashley Murphy
Marketing
Real-world Strategies for Strong Sales and Marketing Alignment
“Building a strong and productive partnership between sales and marketing is easy,” said no one ever. In fact, a recent...
by Ashley Murphy
Marketing
How to Actually Implement Account Based Marketing: Marketing’s Most Buzzed About Technique
If you’ve attended a B2B marketing conference lately or subscribe to any marketing newsletters (like OpenView’s), you know what account-based...
by Ashley Murphy
Marketing
Beyond the Marketing Hype: How Cogito Delivers Real Value Through AI
Just a few months into 2017, and AI already reigns supreme as the most buzzed about topic in tech. So,...
by Ashley Murphy
Marketing
Selling SaaS to the Reluctant Buyer: A Toast Case Study
Like the world of SaaS, the restaurant business is not for the faint of heart. And, like building a successful...
by Ashley Murphy
Marketing
SaaS Marketing Scorecard
How does your marketing strategy stack up against your peers? With an ever-expanding pool of marketing techniques and platforms, it's become increasingly...
by Ashley Murphy
Sales
Migrating Your CRM? 5 Common Pitfalls to Avoid.
Is your company migrating or implementing a CRM system? You’re not alone. The CRM industry is continuing to accelerate. Gartner...
by Ashley Murphy