Product
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OpenView's 2018 Expansion SaaS Benchmarks [Podcast]
Our 2018 Expansion SaaS Benchmarks are live! This year we surveyed over 400 companies, ranging from pre-revenue to $50M+ ARR...
by Ashley Murphy
Product
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Close's Steli Efti on Learning to Say No [Podcast]
Steli Efti, serial entrepreneur and current CEO of Close, is no stranger to success. But in 2017, when his company...
by Ashley Murphy
Product
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SingleGrain's Eric Siu on Growth Hacking in the Era of Product Led SaaS [Podcast]
SingleGrain's CEO, Eric Siu, is no stranger to the term "growth hacking." His performance marketing agency has helped scale high...
by Ashley Murphy
Product
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HubSpot's Journey from MQLs to PQLs [Podcast]
Kieran Flanagan, HubSpot's VP of Marketing, is no stranger to driving growth through product. In this episode of BUILD, hear...
by Ashley Murphy
Product
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What VCs Look for in Product Led Companies [Podcast]
What the heck is product led growth? We sit down with OpenView Founder & Managing Partner Scott Maxwell to find...
by Ashley Murphy
Customer Success
Intercom on How Product Education Plays a Critical Role in the Customer Journey
In my role as a Director of Growth, I work with GTM teams across many SaaS companies. Marketing, sales, product,...
by Ashley Murphy
Customer Success
Everything You Ever Wanted to Know about Customer Success (and More)
Special thanks for Scott Breece for helping compile this content. Customer success has, for good reason, become the backbone of...
by Ashley Murphy
Marketing
Agile for Marketing Teams – A Roadmap
Agile project management may once have been the exclusive domain of technical teams, but not any more. As the role...
by Ashley Murphy
Marketing
10 Obsessions of a Modern B2B Marketing Leader (and How to Hire One)
There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up, today’s top marketers have also...
by Ashley Murphy