Product
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SaaStock Live: How Zendesk & Segment Utilized Product Led Growth for Scale [Podcast]
As we conclude Season 3, it is only appropriate to do so at SaaStock. We sat down with Morten Primdahl,...
by Ashley Murphy
Marketing
Driving SaaS Growth with Content: 3 Tips to Make It Work
In 1996, Bill Gates published an essay titled “Content is King,” which predicted the internet would become “a marketplace of...
by Ashley Murphy
Product
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How Slack Leverages Freemium to Add $1M in New Contracts Every 11 Days [Podcast]
Slack is known for their unprecedented growth in the SaaS community. They now have over 8 million daily active users!...
by Ashley Murphy
Customer Success
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How Typeform Leveraged Customer Success to Scale to Over 3M Users [Podcast]
Typeform leaders knew it was important to invest in customer success during the early stages of the business. David Apple,...
by Ashley Murphy
Product
HubSpot’s 6 Steps to Building Out a PQL Model
Editor’s Note: The following article is based on a recent episode of OpenView’s BUILD podcast. You can listen to the full episode...
by Ashley Murphy
Marketing
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Wayfair: From Startup to $5 Billion [Podcast]
Balancing fast growth while building for scale is no easy task. Wayfair's story started with hundreds of individual microsites and...
by Ashley Murphy
Product
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How Dropbox Became the Fastest SaaS Company to Reach $1 Billion [Podcast]
Dropbox is a poster child for product led growth - they successfully became the fastest SaaS business to reach $1B....
by Ashley Murphy
Customer Success
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How to Create Successful User Onboarding Experiences [Podcast]
Lynn Tsoflias has held leadership roles across Sales and Customer Success at startups like Insightly to large tech companies including...
by Ashley Murphy
Product
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How Atlassian Built a Growth Function from the Ground Up [Podcast]
User activation is an important part of any growth function, but many startups fail to focus on this area. Shaun...
by Ashley Murphy