Customer segmentation is a critical component of a company’s go-to-market strategy. Identifying and prioritizing high value customer segments (and just...
Customer acquisition is always front and center when a company is in high-growth mode. During periods of intense expansion, everyone...
A few a months ago, we brought together sales and marketing leaders from some of the fastest growing SaaS companies...
Airlines are notorious for pissing people off. And unfortunately for the industry, much of what drives customer experience – the weather...
The buying environment is becoming increasingly complex. A few reasons are likely top of mind including the emergence of new...
This past June we released the results of a survey of more than 500 marketing leaders covering marketing metrics, demand...
Listen to this post below. [audio mp3="https://openviewpartners.com/wp-content/uploads/2017/08/Devon_Sample-Daily-Report-to-Your-Manager-.mp3"][/audio] When you are one of the first 10 business development reps at...
Infographic by Rachel Worthman. Over the past several months, OpenView has surveyed more than 500 SaaS leaders to evaluate how they...
With hundreds of thousands of startups launched every year, the business landscape is undoubtedly competitive. And, if you work for...