Brandon Hickie
Marketing Manager, Pricing Strategy
Market Research
15 Brand Awareness Survey Invitation Tips

Consumers are notoriously leery of surveys, which is why you need to make sure your brand awareness survey invitation instills trust, communicates what is expected of respondents, and offers a compelling reward. Follow these tips to increase participation in your survey.

by Brandon Hickie
Marketing
6 Alternative Methods for Measuring Brand Awareness

How is your company’s brand awareness in comparison to your competitors’? No need to spend loads of money measuring brand awareness … here are some Web-based tools that will do the work for you.

by Brandon Hickie
Startup Strategy
Brand Awareness Research: 5 Business Benefits
[caption id="attachment_17062" align="alignright" width="300" caption="Image provided by: {link:http://www.freedigitalphotos.net/images/Office_and_Stationer_g145-Brand_Seal_p57620.html}Naypong{/link}"][/caption] Last week, I wrote a blog post explaining and sharing six examples...
by Brandon Hickie
Startup Strategy
Brand Awareness Survey Questions: Selecting the Optimal Style
[caption id="attachment_16785" align="alignright" width="300"] Image provided by: {link:http://info.sms.uni.edu/blog/?Tag=Brand%20awareness}http://info.sms.uni.edu{/link}[/caption] Two weeks ago, I wrote a blog post on 8 research design...
by Brandon Hickie
Startup Strategy
Determining Sample Size: What Factors Matter for Brand Awareness Research?
This is the second post in a series of blog entries on how to plan out and execute a brand awareness research...
by Brandon Hickie
Marketing
B2B Brand Awareness Research: 8 Research Design Factors to Consider

Tips to help you build a brand awareness survey that informs and drives sales.

by Brandon Hickie
Customer Success
Customer Communication Strategy: Identifying the Most Effective Mediums
Are you overwhelmed by all the customer communication mediums available to your company in today’s market? If so, you are...
by Brandon Hickie
Startup Strategy
Market Research Interview: Respondent Recruitment Tips
[caption id="attachment_15385" align="alignright" width="300" caption="Image provided by: {link:http://www.mojofieldwork.com/Research}mojofieldwork.com{/link}"][/caption] Over the last few weeks, I have written a series of blog...
by Brandon Hickie
Startup Strategy
Market Research Interview Tips: Data Collection Methods
[caption id="attachment_15348" align="alignright" width="273" caption="Image provided by: {link:http://www.cartoonstock.com/directory/d/data_collection.asp}cartoonstock.com{/link}"][/caption] Over the last two weeks, I have written a series of blog...
by Brandon Hickie