Customer Success
Launch a Voice of the Customer Program in 5 Steps
[caption id="attachment_9953" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/nfsa/}NFSA Australia{/link}[/caption] There’s a huge difference between listening and understanding, and Voice of...
by Brennon Slattery
HR & Leadership
The Business Model Breakdown: Finding the Perfect Fit
[caption id="attachment_9938" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/kodamakitty/}Kodamakitty{/link}[/caption] Picking a business model suitable for a startup is a lot more...
by Brennon Slattery
Product
The Products of the Future are Designed by Users
The user experience is a crucial part of product design—but how much should companies research user opinions? And how much...
by Brennon Slattery
Marketing
The Ease of Internet Marketing
[caption id="attachment_9836" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/ncbrian/}NCBrian{/link}[/caption] Nowadays, anybody can become an Internet marketer. Because the average person is...
by Brennon Slattery
Product
Prototyping: The Heart of Customer Development
[caption id="attachment_9851" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/shelbob/}Janesdead{/link}[/caption] Successful products solve real needs. When it comes to product design, John...
by Brennon Slattery
Sales
7 Ways to Deal with the Whines of a Customer
[caption id="attachment_9812" align="alignright" width="240" caption="Image provided by: {link:http://www.flickr.com/photos/mdd/}mikedemers{/link}"][/caption] It’s a fact: sometimes customers will complain just for the sake of...
by Brennon Slattery
Sales
Salespeople Need to be More Promiscuous (with Ideas)
[caption id="attachment_9806" align="alignright" width="180"] Image provided by: {link:http://www.flickr.com/photos/lizmarionga/}Liz Marion{/link}[/caption] There is no benefit to being monogamous when it comes to...
by Brennon Slattery
Product
The 3 Simple Ways to Evaluate Product Design
[caption id="attachment_9724" align="alignright" width="160" caption="Image provided by: {link:http://www.flickr.com/photos/stevendepolo/}stevendepolo{/link}"][/caption] There are a lot of startups out there creating great product design....
by Brennon Slattery
HR & Leadership
Find the Cracks in Your Company's Culture with These 3 Questions
[caption id="attachment_9595" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/zen/}zen{/link}[/caption] Does corporate culture trump corporate strategy? Good question! Nilofer Merchant, writing for...
by Brennon Slattery