Startup Strategy
Why spelling mistakes really do matter....
On the train ride into the office, I occasionally read a free local newspaper to pass the time. I found...
by Brian Zimmerman
Marketing
Marketing--"Sales can't close my leads!" Sales--"Marketing leads are weak!"
These comments seem to come up over and over in my discussions with management teams at expansion stage companies. Who...
by Brian Zimmerman
Startup Strategy
The Model Day for Success – What it is and why have one?
One common topic I tend to discuss with expansion stage management teams when offering sales and marketing support is keeping team...
by Brian Zimmerman
Startup Strategy
Keep it simple....the forecast review
When working with some of our less experienced managers providing sales and marketing support, I try to keep things obvious...
by Brian Zimmerman
Startup Strategy
A few ways to get off to a bad start in 2010!!
You don't have to be an expansion stage company to get off to a bad start this year. I thought...
by Brian Zimmerman
Startup Strategy
Last post of 2009!!
It has been a great experience for me starting this blog in 2009. I have found myself thinking more about...
by Brian Zimmerman
Sales
Proactive Lead Generation Capabilities
We have recently added to our sales support and marketing capabilities within Openview Labs. Over the last several months our...
by Brian Zimmerman
Marketing
Am I maximizing my prospecting effort?
Our labs team was recently focused on one of our sales and marketing support initiatives with a portfolio company. In...
by Brian Zimmerman
HR & Leadership
Sales Compensation for Expansion Stage Companies
When offering sales and marketing support to our portfolio companies and potential investments at Openview Partners, the topic of compensation comes...
by Brian Zimmerman