The most recognizable brands typically have an identifying characteristic that was a vital cog in their rise and continued success....
In the right hands, developing a system for continuous feedback can be a powerful tool for companies -- particularly when...
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An impending IPO may be on the horizon, but is your company ready for the plunge? A company doesn't have...
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Obviously, a product won't sell well if it's being marketed to a disinterested customer segment. The practice of market segmentation,...
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There can often be more than one in-house opinion on what constitutes "done" at the beginning of a Scrum project. To create...
Rarely will a startup be able to deliver anything on a world-class level at the very beginning. [caption id="attachment_21409" align="alignright"...
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Companies that have risen to the top of the business world appear to be far-removed from their startup days, and...
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In customer service, far too much time is spent tending to unnecessary customer contacts. Through his research, Bill Price of Driva Solutions...
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A content marketing strategy without a measurement system to accompany it will not get you very far. Understanding the metrics...