Customer Success
Does Your Brand Have a Key Identifier?
The most recognizable brands typically have an identifying characteristic that was a vital cog in their rise and continued success....
by Contributing Author
Finance & Operations
Is Continuous Feedback the Breakfast of Champions?
In the right hands, developing a system for continuous feedback  can be a powerful tool for companies -- particularly when...
by Contributing Author
Finance & Operations
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Top Signs a Company is NOT Ready to Go Public
An impending IPO may be on the horizon, but is your company ready for the plunge? A company doesn't have...
by Contributing Author
Customer Success
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Market Segmentation: Addressing Key Strategy Points
Obviously, a product won't sell well if it's being marketed to a disinterested customer segment. The practice of market segmentation,...
by Contributing Author
Product
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Scrum: Jeff Sutherland on Going from Done to "Done-Done"
There can often be more than one in-house opinion on what constitutes "done" at the beginning of a Scrum project. To create...
by Contributing Author
Finance & Operations
Startup Perfection is a Fallacy -- Don't Pursue It!
Rarely will a startup be able to deliver anything on a world-class level at the very beginning. [caption id="attachment_21409" align="alignright"...
by Contributing Author
HR & Leadership
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Eric Ries on the Path of the Successful Entrepreneur
Companies that have risen to the top of the business world appear to be far-removed from their startup days, and...
by Contributing Author
Customer Success
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Principles of Customer Service: Eliminating Dumb Contacts
In customer service, far too much time is spent tending to unnecessary customer contacts. Through his research, Bill Price of Driva Solutions...
by Contributing Author
Sales
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Tracking Key Metrics for Content Marketing
A content marketing strategy without a measurement system to accompany it will not get you very far. Understanding the metrics...
by Contributing Author