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Many people are calling 2011 the Year of the Mobile Revolution. But would Nostradamus agree? Perhaps jumping to such a conclusion is...
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Does your company have analytical measurements dedicated solely to monitoring first contact resolution? If not, it should. First contact resolution...
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When a company looks to measure content marketing with insular metrics, they often miss the bigger picture. You can measure...
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A content marketing strategy should always be considerate of its designated application. There isn't a blanket approach to content that...
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Companies that lack a detailed image of their customers are missing an opportunity to improve their competitive positioning. Many companies,...