Marketing
Announcing the 2014 B2B Oscars Winners

Your votes are in! Find out which companies made the videos you selected as the best B2B marketing videos of the year.

by Jonathan Crowe
Startup Strategy
Marketers: Don't Create a Single Piece of Content Before You Read This

Thinking of creating content to support your sales and marketing? STOP! Before you spend any time and money, use this simple tool to ensure it’s actually going to move the needle.

by Jonathan Crowe
Marketing
2014 B2B Oscars: Choose the Best Marketing Videos of the Year

Why should Hollywood get all the attention? With the Academy Awards right around the corner we’re hosting our 2nd annual B2B Oscars, and inviting you to decide which companies produced the best B2B marketing videos of the year.

by Jonathan Crowe
Startup Strategy
The Science of Memorable Marketing: Why You Should Be Using More Visuals — Weird Ones

Is there a simple secret to creating content that grabs your audience’s attention and leaves a lasting impression? Indeed there is. Use more visuals — the weirder the better. It’s science.

by Jonathan Crowe
Marketing
4 Keys to Building an Agile Content Marketing Team

Developing an in-house content marketing function doesn’t have to break the bank. You might be surprised at how much you can accomplish with the right structure and processes in place.

by Jonathan Crowe
Marketing
The 2014 B2B Oscars: Call For Nominations

With award season upon us, it’s almost time for OpenView’s 2nd Annual B2B Oscars. Before we honor this year’s most compelling B2B marketing videos, we need your help. Which videos impressed you the most this year?

by Jonathan Crowe
Startup Strategy
How to Market Like Google: A Lesson in Branded Storytelling

Is your marketing really connecting with your customers? Learn how to market like Google by tapping into the three key elements of remarkable branded storytelling.

by Jonathan Crowe
HR & Leadership
10 Most Popular Recruiting and Team Building Insights from 2013

There’s nothing easy about building a great team. But the insight from some of our best recruiting and teambuilding posts of the year can help light a brighter path to doing so.

by Jonathan Crowe
HR & Leadership
10 Most Popular Leadership Insights from 2013

Want to be a better CEO, executive, manager, or role player in 2014? Check out these 10 posts recapping the best leadership lessons from the past year.

by Jonathan Crowe