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4 Lessons from the Best Unsubscribe Messages Ever
Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it...
by Jonathan Crowe
Startup Strategy
4 Lessons from the Best Unsubscribe Messages Ever

Unsubscribes — no marketer wants to see them. But while you may see it as goodbye, these companies see it as another chance to say hello.

by Jonathan Crowe
HR & Leadership
Startup Summer Reading: Top 10 Business Books for Entrepreneurs

Forget the latest bestselling thriller, building your business offers all the twists, turns, and cliff-hangers you can handle. Here are 10 must-read books for entrepreneurs to dive into this summer, instead.

by Jonathan Crowe
Customer Success
The #1 Priority in SaaS: 12 Inspiring Quotes on Customer Success

Just how serious are you about customer success? These 12 quotes from leading industry experts underscore exactly why it should be your priority #1.

by Jonathan Crowe
Startup Strategy
Market Like You Give a Damn: 5 Questions with Doug Kessler

Velocity Partners co-founder and Creative Director Doug Kessler is issuing a challenge to his fellow B2B marketers: stop marketing like you’re scared.

by Jonathan Crowe
Customer Success
Tech March Madness Final Results: The Most Customer-Centric Company in Tech

The results are in and we have a winner! Find out who you selected as “The Most Customer-Centric Company in Tech”.

by Jonathan Crowe
Customer Success
Tech March Madness Championship: Who is the Most Customer-Centric Company in Tech?

It’s the finals of OpenView’s Tech March Madness tournament, and only one company can come out on top. Who will take home bragging rights and be crowned the Most Customer-Centric Company in Tech? You decide, so vote now!

by Jonathan Crowe
Startup Strategy
Stop the Madness! How to Quit the Content Marketing Guessing Game

Are you producing your marketing content the same way you filled out your bracket? It’s time to stop the guessing game madness and start making smarter content marketing predictions.

by Jonathan Crowe
Customer Success
Tech March Madness: The Final Four

And then there were four. We’re down to the semi-finals in our tournament to determine the most customer-centric company in tech. Who will move on to the championship? You decide by casting your vote!

by Jonathan Crowe