kelliestacey
eCommerce Manager, Saucony
Marketing
If it works for Playboy, It works for me.
When I signed on with the Boston venture capital firm OpenView Venture Partners, I happily accepted the title of "Marketing Analyst." It seemed like...
by kelliestacey
Product
Take It Away Tippingpoint!
Tippingpoint Labs, located in Newton, Massachusetts, has centered its business on creating valuable content. This self proclaimed "Digital Content Creation Shop" develops...
by kelliestacey
Marketing
Does Your Marketing Content Address Your Customers' Needs?
Recently, a team member and I provided operational support to one of our expansion stage portfolio companies, by completing an analysis...
by kelliestacey
Startup Strategy
We're All In This Together: Create a Healthier Team in 5 Simple Steps
When working with your internal team in order to improve your sales and marketing support capabilities, there are 5 simple...
by kelliestacey
Startup Strategy
Out With the Old and in With the New
Just a few short weeks ago, Andrew Davis of TippingPoint Labs introduced me to the presentation tool Prezi, while he...
by kelliestacey
Marketing
OpenView Content Marketing Workshop: Recap
Last week OpenView Venture Partners, a Boston venture capital fund, hosted its very first Content Marketing Workshop. Thanks to all of the...
by kelliestacey
Marketing
New Approaches to Content Marketing
So this is it. We have two days remaining before the kickoff of our Content Marketing Workshop. OpenView's forums are...
by kelliestacey