Startup Strategy
Lead Generation Strategies: Follow your Top Prospects
Okay... sounds like one of my creepier lead generation strategies. By follow, I don't mean find your prospect's home address and stalk...
by OpenView
Marketing
How Often Should You Release Case Studies?
  This is a part of a series that was created to help you create case studies for your company....
by OpenView
Marketing
Lead Generation Teams Need Quality Content to be Successful
As someone who has been in outbound prospecting roles for the last four years, I’ve found that marketing must equip...
by OpenView
Sales
Who is Responsible for Outbound Prospecting?
This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built...
by OpenView
Marketing
How to Set Goals for your Blogging Program

Metrics are extremely helpful for accurately setting measurable goals of the effort as well as helping to track performance and gain insights that will help you improve your blogging efforts.

by OpenView
Startup Strategy
"I can't be a cold caller forever!" - Motivating your Lead Generation Team
So you've hired a lead generating cold caller for your expansion stage business -- a young, savvy inside sales rep...
by OpenView
Marketing
Determine the Target Audience for Your Case Studies
This is a part of a series that was cre­at­ed to help you cre­ate case stud­ies for your com­pany.  This series will...
by OpenView
Sales
How to Customize your Approach to Outbound Prospecting
This is a part of a series that was cre­at­ed to help you get the prac­tice of out­bound prospect­ing built...
by OpenView
Sales
IntroMojo: The Newest Research Tool for Sales Pros
I'm always on the hunt for new tools that can optimize expansion stage business' lead generation services, so when I...
by OpenView