Startup Strategy
Defining Your Business' Lead Nurturing Program
In 2008, Aberdeen Group released a report related to the statistics of lead nurturing programs at 213 companies. While I typically don't...
by OpenView
Sales
Outbound Prospecting Defined
This is a part of a series that was cre­at­ed to help you get the prac­tice of outbound prospecting built...
by OpenView
Customer Success
How Good is Your Customer Service Team?
When times are tough — and tough they are — it’s essential that expansion stage SaaS technology companies have a...
by OpenView
Marketing
Are You Drowning in Email Data? Xobni Can Help
Xobni (inbox spelled backwards) for Outlook is a free add-on that I recommend to all of the lead generation specialists...
by OpenView
Customer Success
Why Invest in Case Studies?
This is a part of a series that was cre­at­ed to help you create case studies for your com­pany.  This series will...
by OpenView
Sales
A Quick Example of Outbound Prospecting
Problem Intronis wanted a better way to prospect and qualify key prospects and convert them into long-term customers. Its time-strapped...
by OpenView
Startup Strategy
To Email or Not to Email? That is the Question!
There are two trains of thought when it comes to the first action item in a outbound prospecting scenario: A. A...
by OpenView
Customer Success
What are Case Studies?
This is a part of a series that was cre­at­ed to help you create case studies for your com­pany.  This series will...
by OpenView
Sales
What Is Outbound Prospecting and Opportunity Generation?

Discover why outbound prospecting is such an essential component to an effective B2B marketing strategy, used in both direct sales and indirect sales situations.

by OpenView