Marketing
What is Corporate Blogging?

A corporate blog provides a forum for your company’s leaders and employees to discuss topics of interest to your target prospects and customers and the people who influence them.

by OpenView
Startup Strategy
10 Things to Consider Before Launching a Cold Calling Initiative
If you are an expansion stage SaaS business looking to generate more qualified leads for your sales team, launching a cold calling initiative to supplement...
by OpenView
Startup Strategy
Building Strong Teams through Compassion
Last week, my 18-year old cousin, Sarah, fought the last leg of her two year battle with cancer at home...
by OpenView
Startup Strategy
Inbound Opportunities vs. Outbound Opportunities
One of the biggest mistakes that a sales person can make is to treat inbound and outbound opportunities that are...
by OpenView
Sales
The Value of Your Lead Generation Team
Having a lead generation services team at your expansion stage business is beneficial in many ways. The most obvious outcome...
by OpenView
Startup Strategy
Sales Content: Using Case Studies to Promote your Business
If you haven't figured it out yet based on my previous blog rants, I am very passionate about sales teams...
by OpenView
Startup Strategy
Lead Generation Services: KPI Examples for Your Inside Sales Team
Since March of 2009, OpenView, a Boston-based venture capital firm, has helped launch 6 lead qualification teams for our portfolio companies as...
by OpenView