Here is a quick and easy way to determine the ideal size of your outbound lead generation team in order to effectively cover your market.
There’s one question I get asked frequently: Is there an ideal ratio between outbound lead generation reps and sales reps? My answer typically surprises.
The qualified lead hand-off process is a simple yet critical step in the outbound lead generation process.
Continuing my series on outbound lead generation team reporting structures, in this post I’ll cover the second of three possible options.
In this first of a three-part series I will cover the first of three possible reporting structures for your outbound lead generation team.
Do outbound lead generation teams belong under sales or marketing? The debate is on! Which side are you on?
Sales leaders’ expectations of time-to-revenue from a new lead generation team are often completely unrealistic. So how much time should it actually take?