Startup News
Are the green shoots finally sprouting?
Some reason for optimism for B2B technology companies. The Business Roundtable released its quarterly survey today and 40% of executives...
by Scott Maxwell
Marketing
Will a content marketing strategy work for targeting senior executives?
We have been spending a lot of time recently encouraging our portfolio companies to develop their content marketing strategies. The...
by Scott Maxwell
Marketing
Should You Explore User Generated Content?
Should you be trying to develop an approach to user generated content as part of you content marketing strategy? It...
by Scott Maxwell
Marketing
Content Marketing Webinar- Joe Pulizzi
Our friend Joe Pulizzi has an upcoming webinar on Content Management Marketing December 16. Joe was the keynote and organizer...
by Scott Maxwell
Startup Strategy
Annual Planning Session Step 1, check
As an expansion stage VC with significant strategic and operational support services (a.k.a., OpenView Labs), we try to run the...
by Scott Maxwell
Product
The Future of XAAS!
Four years ago I proposed a term for cloud-based services, XAAS (the "X" in XAAS essentially stands for anything), pronounces...
by Scott Maxwell
Marketing
Disruptive Marketing Practices
We spend a lot of our strategy and operational support (a.k.a., value add) time with our portfolio companies helping to...
by Scott Maxwell
Startup Strategy
A positive economic indicator?
As an investor in the global venture capital markets who specializes in growth company investing, I get asked the question...
by Scott Maxwell