Tien-Anh Nguyen
Chief Business Officer at UserTesting
Product
Microsoft 8 UI: An Uncharacteristically Gutsy but Ultimately Lifesaving Gamble for Big M

Microsoft is making the biggest, boldest, and riskiest move we have seen in years with Windows 8. Here are four reasons it will pay off in the end.

by Tien-Anh Nguyen
Marketing
Mastering the Economic Model: Understanding the Real Cost of Customer Acquisition
For many early stage enterprise software companies, the cost of customer acquisition and service is a real, knotty problem that...
by Tien-Anh Nguyen
Startup Strategy
How to Become a Better Scrum Product Owner

Quick tips from a battle-hardened Scrum Product Owner to sharpen your product planning, improve your scrum process, and deliver a better product.

by Tien-Anh Nguyen
Startup Strategy
Overcoming the Biggest Challenge to Growth: Your Product Does Not Scale, Part II

By looking for these five tell-tale signs you can build an early warning system and address product scaling issues before it’s too late.

by Tien-Anh Nguyen
Startup Strategy
The Biggest Challenge Your Growth Strategy Can Face: Your Product Does Not Scale, Part I

Your product does not scale – it is a fact that all startup executives should accept. It will help them plan for a more successful growth strategy.

by Tien-Anh Nguyen
Market Research
Customer Segmentation: Presenting and Incorporating Feedback

Our guide to customer segmentation concludes with tips for successfully presenting your findings to stakeholders and translating your data into action.

by Tien-Anh Nguyen
Startup Strategy
Product Marketing: How Your Product and Marketing Strategies Should Work Together
For a long time, I have wanted to put together a blog post on the often misunderstood function of Product...
by Tien-Anh Nguyen
Market Research
Customer Segmentation: Analysis and Prioritization

This section in our guide to customer segmentation will help you conduct the data analysis necessary to evaluate and prioritize your best customer segments.

by Tien-Anh Nguyen
Market Research
Customer Segmentation: Analyzing Customer Data

In this section of our guide to customer segmentation we’ll cover everything you need to develop effective segmentation research criteria and successfully manage the data collection process.

by Tien-Anh Nguyen