This quick how-to guide to website segmentation strategy will help you connect each of your customers to content specific to their individual needs faster and more effectively.
Strong partnerships with professional service providers are crucial to allowing a technology company to provide a satisfying full product experience for its customers.
Building a partner ecosystem is important to your company’s distribution strategy. The post will discuss the most common types of ecosystem partners in the software industry.
When it comes to professional services for software companies, the best talent needs to have a rare combination of technical expertise, collaborative working style, and a customer-centered attitude.
Mid-level management and executives have got a bad rap but they really are the most important team members in your organization.
Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView’s latest report reveals three user adoption techniques that yield big results.
To compete successfully with major incumbent software vendors, expansion-stage companies need to develop an effective professional services organization.
Boise can boast it is the birthplace of two of the largest airlines in the United States. Here are three entrepreneurship and innovation lessons from its early aviation pioneers.
Organizations need to formalize the career development of its employees and can do so by following these 7 steps to building an employee development plan.