Entrepreneurs, remember — through all your ups and downs, Ozzy Osbourne has a song for you.
A list of questions to help you achieve greater clarity during your customer segmentation strategy development.
Inspiring entrepreneurship lessons from the history of Trek Bicycle and its CEO, John Burke.
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they take to purchasing your product is crucial to running a successful business.
Traditional news media companies face an uphill battle, but the recent acquisitions of by industry outsiders might just signal a new beginning.
Learning how to develop an effective market segmentation hypothesis is the first critical step to discovering your company’s key competitive edge.
If your software company has adopted (or is thinking about adopting) Scrum, one of your first priorities is choosing the right Scrum Master. Someone who can best ensure that everyone stays focused, on task, and unimpeded.
In uncertain circumstances, a team’s collective ability to discern the need for and rapidly make adjustments is what makes them truly effective. That is one of the key benefits of agile methodology.