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When selling through a channel, your research should surround the end customer, not the channel. The research of said customer...
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At the OpenView Venture Partners Market Segmentation Forum in March, 2010, Luke Hohmann, senior advisor at OpenView Venture Partners, held...
Kryon Systems finds an easy way to discover a big market: Solving bigger vendor's end users problems I blogged earlier this...
This month, our case studies series continues with a case study on our portfolio company VersionOne. We will explain how...
Accelerate your new product development cycle with easy to use market research tools One of the most significant challenges to...
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What exactly are the differences between buyer and user personas? At a Market Segmentation Forum hosted by OpenView Partners, Luke...
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Meet Jumping Jack In this video, Luke Hohmann creates a persona by the name of Jumping Jack. Jumping Jack, as he’s described,...
CRM Implementation for the Enterprise: Who to bet on? Most of our portfolio companies use Salesforce.com to manage their sales...
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The Market Segmentation Forum OpenView Venture Partners held its Market Segmentation Forum in March to help its portfolio companies solve...