AMA with Aaron Ross & Jason Lemkin: How to Build A Winning Sales Team

Building a best-in-class sales organization is one of the biggest hurdles executives face at the expansion stage. Hiring, training, and ramping up a team while maintaining and building momentum is a tall order, but it’s also essential to achieving the kind of rapid growth your company requires to succeed.
Fortunately, two of the SaaS world’s leading experts in growth have joined forces to share their best practices and answer all your questions on how to build and scale a sales organization — and more importantly, how to get it right.

On-Demand Webinar

If you missed our live webinar, don’t worry — you can still watch the full webinar recording here.

Jason Lemkin, Managing Director of Storm Ventures

At Storm Ventures, Jason focuses exclusively on early-stage SaaS/enterprise start-ups and helping them scale. He has lead and/or sourced Storm’s investments in next-generation SaaS leaders including Talkdesk, Algolia, Pipedrive, and Guidespark, as well as his own Storm-backed company, EchoSign (acquired by Adobe). He also serves an Advisory Board Member or investor in other emerging SaaS leaders, including Convertro (acquired by AOL), BetterWorks, AnyPerk, Retention Science, and

Jason is an acknowledged thought leader in SaaS through his creation of the SaaStr community for SaaS executives and founders. Through, and its companion blog on Quora,, the SaaStr community connects thousands of SaaS entrepreneurs and generates over 750,000 views a month around core SaaS topics, with a particular focus on accelerating revenue and early-stage SaaS sales and marketing.

Aaron Ross, best-selling author of Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of

Called “The Sales Bible of the Silicon Valley,” Predictable Revenue has been #1 on Amazon’s telemarketing list for over two years.

Aaron founded Predictable Revenue, Inc. a consulting company that helps B2B companies triple sales growth & create self-managing sales teams. Aaron is also the founder of PebbleStorm, which is helping 100 million people “make money through enjoyment” by combining happiness and money. His clients include: Oracle, Acquia, Digium, Crunched, SalesForce, Servosity, and Responsys.

Before Predictable Revenue and PebbleStorm, Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a $1 billion venture capital firm. Prior to Alloy, at, Aaron created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase’s revenues by $100 million. Aaron was also CEO of LeaseExchange, an online equipment leasing marketplace.

 Photo by: Veronique Debord-Lazaro

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CeCe Bazar
CeCe Bazar

CeCe Bazar is an Associate on OpenView's investment team. She was previously a Sales Strategist also at OpenView.
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