Setting a Career Path for Lead Generation Reps

Even more so than previous generations, it’s vital to set up a clearly defined career path for millennials who come on board as lead generation reps.  

It’s no real secret that lead generation isn’t a field anyone plans to retire from. That’s why your team is almost certainly filled with recent college grads or employees in their early to mid twenties. So if you want to keep your best reps around for the long haul, you better work towards establishing a career path for your lead generation reps, says Steve Richard, co-founder of Vorsight.

These days, the talent that populates your lead generation team is prone to getting antsy. Which is why, even if you’re not ready to heap responsibility upon them, you should create a system of micro-promotions, suggests Richard. It’s even more important, though, to clearly establish the steps to the next level and make it plain for all employees to see.
Image by Kirt Edblom

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