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Customer Success

Customer Success

Creating an Amazing Customer Conference: 5 Lessons from Socrata’s Customer Summit

If you’re looking for customer conference tips, the success of Socrata’s Customer Summit provides some excellent lessons. Socrata, based in…

by Tien-Anh Nguyen

Customer Success

How to Hire Customer Success Managers: The New “It” Job in Tech

In the startup world, customer success professionals are suddenly the most popular kids on the block. That means finding and hiring a great one isn't easy.

by Rose O'Connell

Customer Success

Increased Customer Loyalty: Rethinking NPS Scores

Want increased customer loyalty? Start by asking your users how they feel. You probably keep track of all sorts of…

by jminton

Customer Success

Increase Customer Referrals In One Mind-Blowingly Simple Step

It’s true that your current best customers beget the next generation of your best customers. While you’re plenty happy with…

by jminton

Customer Success

The Customer Data Mother Lode: How to Conduct CRM Data Analysis

Over the next few weeks, I will be writing about the process of structuring and executing a CRM data analysis that can help expansion-stage startups uncover invaluable insights based on their history of interactions with their customers.

by Tien-Anh Nguyen

Customer Success

How Intronis Runs a Successful Voice of the Customer Program

Customer Success teams are on the front lines of customer engagement, and often have access to a treasure trove of customer information. In this post, Intronis VP of Partner Success Jasmine Lombardi shares tips for how your company can convert that insight into valuable action.

by Jasmine Lombardi

Customer Success

The Road to Customer Success: A Resource Guide

For SaaS companies, investing in customer success is the key to increasing retention, securing referrals, combating churn, and, ultimately, boosting your revenue. This resource guide provides best practices for developing your strategy, building your team, and optimizing your results.

by Brandon Hickie

Customer Success

Enable Your Customer Success Team to Get Creative

Learn the benefits to letting your customer success team loose.

by jminton

Customer Success

How to Hire: The Most Important Quality of a Winning Customer Success Team

San Francisco-based API management platform Mashery understands that its people are its biggest asset — and that’s particularly true of the company’s Customer Success function. Mashery Head of Global Customer Success, Boaz Maor, reveals the one quality he looks for when hiring for customer success.

by Boaz Maor

Customer Success

Customer Liability: Going Above & Beyond without Going Out on a Limb

As more SaaS companies adopt customer success initiatives that improve user experience and drive customer retention, it’s creating a customer-centric ecosystem in which everyone wins. But as OpenView legal advisor Jeremy Aber warns in this post, if SaaS businesses aren’t careful, those initiatives could also expose companies to potentially liability issues.

by Jeremy Aber

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